Low Cost Eyetracking in Cardboard VR

Updated as of April 11, 2016.

Our Solution

We build eyetracking for virtual reality. Eyetracking is recognized by many industry experts as a necessity for VR like the mouse to the computer or the touch-screen to the smartphone. Most VR applications today are controlled using head-movement. Unfortunately, head-movement makes the navigation of the most basic applications slow, awkward, and tiring on the neck. The addition of eye-tracking makes these interactions more intuitive, more responsive, and less tiring on the neck. Using state-of-the-art machine learning and computer vision research, we are able to solve eyetracking problem which formerly relied on expensive hardware. Our latest prototype costs less than $10 to make and the price should be much lower at mass-production. At a low price, our device can become ubiquitous in VR headsets because it improves the basic user interaction for so many VR applications.

Virtual Reality

Our solution can be integrated seamlessly or worn concurrently with low-cost VR headsets like Google Cardboard. For example, we can track what users are paying attention to in any VR app, or allow the users to navigate with their eyes!

Augmented Reality

We have also built a mobile eyetracker that can be used in augmented reality devices.

Many Verticals

Gaze is the embodiment of human attention patterns. Attention tracking can be used in user-study research to improve user experience, as assistive technology for individuals with disabilities, and for greater personalization of education and training.