Updated as of April 11, 2016.
We build eyetracking for virtual reality. Eyetracking is recognized by many industry experts as a necessity for VR like the mouse to the computer or the touch-screen to the smartphone. Most VR applications today are controlled using head-movement. Unfortunately, head-movement makes the navigation of the most basic applications slow, awkward, and tiring on the neck. The addition of eye-tracking makes these interactions more intuitive, more responsive, and less tiring on the neck. Using state-of-the-art machine learning and computer vision research, we are able to solve eyetracking problem which formerly relied on expensive hardware. Our latest prototype costs less than $10 to make and the price should be much lower at mass-production. At a low price, our device can become ubiquitous in VR headsets because it improves the basic user interaction for so many VR applications.
We have also built a mobile eyetracker that can be used in augmented reality devices.
Gaze is the embodiment of human attention patterns. Attention tracking can be used in user-study research to improve user experience, as assistive technology for individuals with disabilities, and for greater personalization of education and training.